I will pose this question on the back of what “bob” has said.

If what you are saying is true, then does that apply for everything? You are saying that what the majority believes is the truth. I don’t think that is true. If most people believe she is beautiful and one person does not, does that make this person wrong? Of course not!

In the case of determining what “beauty” is, it is an absolutely individual choice. It just so happens that most people have similar opinions on what is beautiful and what is not.

Your question is entirely rhetorical. I don’t think anyone can answer that question, as we just simply don’t know. In the case of this Dove commercial, the final product is aesthetically pleasing to the eye. The fact that she ends up on a billboard is irrelevant. For all we know, we will most probably think she is still beautiful regardless of outside influences, including the media.

Beauty is the thin, tall, clear-skinned look because that’s what beauty is to the majority of people. If it didn’t sell, your graphic designer would be out of a job.

Beauty is a social construct, and has always been. That is why we see different tribes and cultures with totally different views on beauty. The problem with globalisation is that the concept of beauty has become more uniform and determined by less people (as you say graphic artist and so on)